Using Social Media to Aid Nurse Recruitment

In a time when staff shortages are threatening the survival of the NHS as a universally-free health service, this trust managed to build itself a stellar employer brand on social media and earn its place as a finalist for the Best Use of Social Media Award at this year’s In-house Recruitment Awards.

As one of the region’s largest employers with a workforce of around 13,500, staff turnover is not insignificant at the Newcastle upon Tyne Hospitals NHS Foundation Trust (NUTH). The trust’s recruitment team deals with an average of 160 job vacancies each month.

Appropriate nurse staffing levels are key to the trust being able to deliver ‘outstanding’ patient care, as rated by the CQC in 2016. As vacancy levels for nurses are noted on the Shortage Occupation List and with two other ‘outstanding’ rated trusts in the region, this can be challenging.

In order to attract people to NUTH as an employer of choice, the trust has developed a social media strategy to engage with a wider audience, improve the quality and quantity of candidates, and target passive job seekers.

Read NUTH’s success story in full at the link below!

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